Tuesday, December 1, 2009

Creative Releases Concept Shots Of Zii Phone, All It Needs Is Manufacturers.

By Benedict Wee

Gizmodo's got the scoop on the Zii Phone by Singaporean tech company Creative as they display Zii hardware concept shots to hardware licensors in China today.

A pretty ambitious project, the Zii Phone -called the Trinity- hopes to run dual mobile operating systems (Google's Android and Creative's own Plszama platform), full 1080p HD video playback over HDMI, OpenGL 2.0 (the one the iPhone 3GS uses) for better graphics rendering and a 1GHz processor, which would make it the 3rd Android phone we currently know of that will run at that speed. The other two being the Acer Liquid A1 and Sony Ericcson's Xperia X10.

The pictures taken of the Trinity make the mobile seem a tad bland design-wise right now as it looks a whole lot like Creative's Android multimedia player: the Zii Egg. But like the Egg, Creative is hoping for hardware manufacturers to adopt the concept of the Zii Phone and put their own personal touch to their product.

Their approach to marketing the Zii-brand is confusing as I wonder why they don't just manufacture the gadgets themselves and cut out the middle man like they've done with the rest of Creative's products. The Zii Egg has been in stuck in developer hands for awhile now and there's no sign of a consumer version on the horizon and looking for a manufacturer would just take up loads of time, causing them (and us) to miss out on buying what seems to be very a promising line of next-generation gadgets.

On the bright side however is that at least Android's penetration seems to be gaining a lot of momentum and more developers are willing to give Google's OS a shot. Could 2010 be the year they beat the iPhone/iPod Touch?


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