Taking a leaf from Microsoft's book, Sony's next PlayStation 3 update (firmware 3.10) will come with Facebook integration.
Starting this thursday, PS3 owners will be able to assign their PlayStation Network (PSN) IDs to their Facebook accounts which will send status updates of PSN purchases and Trophies earned in games played. Unfortunately, writing your own status update from the console isn't possible yet but on the bright side the service is free, unlike the Xbox 360 which requires a Gold membership account in order to use its social networking features.
The update also brings a better photo browsing interface to the Cross Media Bar (XMB), an improved PSN Friends List and the ability to choose a color for your PSN ID.
Check out the video below to learn more about the new update.
PlayStation Blog Europe - PlayStation 3 Firmware (v3.10) Update Preview